Background

Rewoke is a mental health care program dedicated to fostering awareness, connection, and support in navigating mental health challenges. Recognizing the growing need for accessible, inclusive, and innovative mental health solutions, Rewoke aims to break down stigmas and foster a community where mental health is openly discussed and actively supported. The brand needed to establish a unique visual identity that speaks to resilience, strength, and unity.

Design Concept

Rewoke’s branding embodies strength, resilience, and togetherness. The stylized “R” symbolizes unity and support, with its geometric, open design reflecting a stable foundation for mental health. Warm earthy tones provide grounding comfort, while orange energizes and inspires action. Dynamic imagery of overlapping figures in motion emphasizes interconnectedness, resilience, and the message that no one is alone in their journey.