Background

Pixoff is a web design and development agency based in Užice, Serbia, known for delivering cutting-edge digital solutions with a strong focus on creativity and functionality. Operating in an industry that thrives on innovation, Pixoff needed a brand identity that would reflect its modern approach to web design and development, setting it apart from competitors while resonating with a tech-savvy audience.

Design Concept

The redesign for Pixoff’s brand identity centers around a clean, minimalist aesthetic with bold use of color and typography. The new visual language incorporates a striking color palette of deep greens and purples, symbolizing creativity and digital sophistication. The logo design combines a lowercase, modern typeface with a distinct “P” symbol, which serves as a standalone icon for brand recognition.