Background

The Novi Sad Ultra Challenger is an elite-level FIBA 3×3 basketball tournament hosted in the heart of Novi Sad, Serbia. Known for its vibrant urban culture and passion for basketball, Novi Sad provided the perfect backdrop for this international sports event, attracting top-tier talent and an enthusiastic audience. This tournament aimed not only to deliver intense sports action but also to create an immersive and memorable visual experience that reflects the energy and dynamism of 3×3 basketball.

Design Concept

The design focuses on Intensity, Authenticity, and Community. Intensity: Bold typography, high-contrast photography, and dynamic player shots reflect 3×3 basketball’s energy, with fluorescent green accents for impact. Authenticity: Gritty visuals, action shots, and rugged textures embody streetball’s raw essence. Community: Local architecture and event elements celebrate Novi Sad, creating a strong sense of place and connection.

Graphic Design for Printed Materials: Aleksandra Kukolj

Video & Photogrpahy: ©Novi Sad Ultra Challenger