Background
Threatrix is a cybersecurity company specializing in securing supply chains and protecting digital infrastructure in an AI-powered world. As digital threats grow more complex, Threatrix needed a strong brand identity that would reflect its focus on cutting-edge technology, security, and trustworthiness. The rebranding aimed to position Threatrix as a modern leader in cybersecurity, resonating with tech companies and industry professionals worldwide.
Design Concept
The Threatrix brand mark features an interconnected shape evoking a digital network, symbolizing its role in cybersecurity. Neon green conveys vigilance, while its geometric precision reflects technical expertise. Paired with a modern sans-serif typeface, it ensures clarity and professionalism. Bold green on deep black reinforces security, with cohesive assets spanning business cards, apparel, packaging, and displays for a unified, striking identity.
© Ginger IT Solutions
Brand Identity
Concept & Art Direction
UI Design